“If something is easy to read, it was difficult to write.” (Enrique Jardiel Poncela)
In my opinion, the challenges that a copywriter is facing can hardly be described better than with this statement. My daily work also shows that good content is not “simply” written.
Before actually writing, I conceptualize, do research and interview people. Ideas are found and some are discarded again. This is the basis for a high-quality and distinctive result.
I take up this challenge with great pleasure – each and every day!